The Miami Project

To Cure Paralysis
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The best public service advertising does one, very difficult job. It turns an observer into a participant. It makes someone feel what someone in need is feeling. So when we asked, “How does it feel to be paralyzed?” an account guy gave us this simple demonstration. And, as it turned out, One Show and CA awards. That account person was Tim Hanlon, Managing Partner, Lean&Mean.

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